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Tickets have been associated with NFTs but have been largely untapped from some of the major conglomerates in the ticketing business to date. Ticketmaster could be looking to really get in the mix, however, with a renewed effort this week; Ticketmaster and Dapper Labs, creators and operators of the Flow blockchain, announced a partnership to spur growth in live event NFTs.
Ticketing is often cited among NFT advocates as one of the top potential use cases among NFTs beyond jpegs. Can ticketing unlock the next level of utility? A dominant powerhouse like Ticketmaster will be as strong as an advocate as humanly possible in the category. Let’s take a look at what we know from the newly budded partnership.
Ticketmaster’s Approach: How Dapper Can Help Innovate
The press release cites a desire to pursue “digital keepsakes – that can be shared online or activated to access unique loyalty rewards, VIP engagement opportunities and more.” This suggests a more ‘digital collectible’ approach, that many hope will help spur a broader ticketing approach, too.
Dapper Labs Flow blockchain (FLOW) has been onboarding a variety of unique properties and brands in sports and entertainment. | Source: FLOW-USD on TradingView.com
In A State Of ‘Flow’
Expansion into non-sport ticketing NFTs is a natural next step for Dapper, and offers a major step forward for it’s Flow product to prove it’s ability to handle another level of new volume and a new echelon of utility.