Puma has launched exclusive NFTs with limited edition redeemable physical sneakers while unveiling its first metaverse experience called Black Station for customers. The brand unveiled this during its FUTROGRADE show at the New York Fashion Week, after a 5-year break.
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Black Station: Puma’s first metaverse website experience
“Twenty years ago, Black Station was PUMA’s home for our most innovative designs in fashion,” said Adam Petrick, PUMA’s Chief Brand Officer. “Given the boundaries we are pushing from a product design and digital standpoint, we found it fitting to bring Black Station back as a new portal for digital exploration across fashion, sport performance, our heritage classics, and innovation.”
In addition, Puma described Black Station in a tweet as “Our very own 3D spatial playground. A unique Web3 space that enables our NFT community and all PUMA followers to experience the brand like never before.” Black Station is an immersive place where consumers can connect. Also, Black Station is expected to evolve as time goes on. Consumer can enter Puma’s Black Station where limited quantity of NFTs and physical sneakers are available.
Puma also launched some exclusive NFTs
The first two portals of Puma’s Black Station site reveals new and exclusive sneakers – the Nitro NFRNO and Nitro Fastroid sneakers which are linked to the NFT Nitropass mint. Customers who mint a Nitropass get access to two NFTs – one NFT is linked to a redeemable physical product while the second NFT grants the consumer access to an experience linked to their chosen sneaker. Successful minters of the NFTs can get their physical sneakers by burning their NFT.
Puma continues to explore the Web3 space
From when they rebranded to Puma.eth on twitter to when they partnered with Gutter Gang NFT. The German sportswear brand actively explores and thrives in the Web3 space. Of course, many clothing brands are making solid moves in the Web3 space. Surely, with the reinvention of Black Station, Puma makes sure it is not left behind.