Central People’s Bank Of China (PBoC) has updated this digital yuan app – and is attempting to boost adoption with new gifting and invitation functions.
newspaper beijing business today reported that the smartphone app, which was Launched in January this year, has given another new look. The first major update of the app focused on UI improvements and was made in march, But the latest update adds features that aim to increase adoption using the social network.
The first major new function is a gifting menu that allows users to send cash gifts to each other. It is filled with e-gift cards in the form of “red envelopes”.
In Chinese culture, it is customary for relatives and close friends to give each other red envelopes containing banknotes to mark occasions such as birthdays and weddings. Relatives also give these envelopes on special occasions like Lunar New Year and national festivals.
As such, the app allows users to send specially designed “red envelopes” containing digital yuan tokens. His digital cover includes messages such as “Happy Birthday” and “gong xi fa cai” (恭喜发财, literally “I wish you an increase in wealth.”). “Happy New Year” in an English-speaking country.
The envelopes can be sent through Tencent’s QQ and WeChat chat apps, as well as through their Alibaba-run counterparts. Recipients will then be prompted to redeem the envelope’s digital contents by downloading and opening the Digital Yuan app – if they don’t already have their own Digital Yuan wallet.
The move is similar to the “red envelopes” already used by WeChat Pay and Alipay, the country’s biggest e-pay platforms.
PBoC’s Digital Yuan Adoption Drive
The other key feature that PBoC has added to its app in the update is a customizable avatar function. It allows users to choose between six basic avatars.
The chosen Avatar will represent the User in the App’s UI and associated locations. This avatar will also be visible to other users when they search for the person’s address.
The avatar system will be reward based. This means that the more users they can persuade to download and run the Digital Yuan app, the more they will be able to customize their avatars. The “unique” and “decorative” descriptions have been made available to those who have managed to persuade three or more other people to download the app.
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