key takeaways:
- Platforms are wider on onchain services to combine finance with lifestyle elements.
- Cooperation with sports and entertainment offers new, reliable entry points.
- Attempts focus on streamlining interactions in many blockchain networks.
- This change reflects a widespread growth in digital finance approaches.
Cryptocurrency exchanges are focused more than ever on bringing new users.
It should not come as a surprise, though. Going onchen often leads to organic, exponential growth.
For example, Dogocine ,Dog) Recently saw a bounce in its user engagement. As Cryptoctive dataDogcoin saw an increase of 400% in active user address this week.
This suggests that the increasing number of users is taking advantage of the DOGECoin network. It also indicates an increase in development activity, Despite the recent price rampage,
Crypto exchanges focus on Onchen Growth
United States Cryptocurrency exchange Gemini told Cryptonuse The company has recently hired “Head of Onchain” to help new users onboard onboard, while coming back to them.
Eric Kuan, head of Ochen in Gemini, reported that the onchen engagement serves as a manner of building bridges for a web 3 ecosystem.
For example, Kuan shared that Gemini allows users to deposit and withdraw stabechoin and native tokens in any blockchain network.
“We think we are really exciting,” Kuh said. “We are large fans to solve real challenges using Onchain, including the prediction markets participate and cross -border payments.”
Cryptocurrency exchange coinbase Onchain is also watching to run continuously through activities.
Marketing Vice President Gary Sun told the coinbase Cryptonuse That onchain is going to users open new opportunities to connect in ways that were never before.
Coinbase brings onchain activation on the night of warriors
For example, Sun shared Coinbase participated with San Francisco’s official basketball team, Golden State WarriorsLast October to help fans join with athletes.
Sun said that onchain partnership and activation enable the coinbase to achieve their goal of “making Crypto easier for all”.
He said that it includes sports fans who would not have considered going first.
The findings of Coinbase Research also suggest that basketball fans are more likely to be curious or eager to adopt cryptocurrency.
“We can show fans with in-an-arena activities-via our partnership with NBA and WNBA-how Crypto is enabling rapid, cheaper and more accessible financial equipment than our current old system,” Sun said.
The Coinbase sponsored the National Basketball Association (NBA) Warriors Knight in San Francisco on 18 March.
The Crypto Exchange launched the onchen activation that allows fans to claim digital collection, unlock exclusive content, and participate in blockchain-managed activities in the individual.
Sun commented that this activism has recently been an important part of the coinbase user development. In January this year, the Crypto Exchange brought over 1600 sports fans to Ochen.
“Crypto industry is at the forefront of a large -scale change that fans experience the game, and the blockchain technique is giving strength to this change,” Sun commented. “Taking advantage of onchain experiences, the coinbase is creating new opportunities for fans, which is part of something big, to be part of themselves and something big.”
Why is it important
Although this remarkable crypto exchanges are focused on onchen efforts, it is important to understand why it is important for the development of the user.
Senior Infrastructure Engineer Erin Gracic told Web3 Engineering firm Parity Technologies Cryptonuse This engagement is not only about obtaining users, but also about people having daily interest.
“There should be a pleasure to use blockchain and bring value for all, so onchain is important in adopting a real series,” Grassic said. “If people enjoy using the chain, they are easy to come back.”
Grassic said that users do not necessarily include the encouragement to bring the ochen.
“As we have seen in the last 6 months, a lot of cultivation occurs when encouragement involves, and once the incentives are overcome, do users,” he commented. “This is not a real engagement.”
Onchain Development Business Revenue Runs
Grassic further stated that revenue business depends on obtaining its users onchin.
For example, he noted that the methos, a non-fungful token (NFT), runs the user engagement through gaming chain, sports participation and other activities where users do not even know that a blockchain network is included.
Mythos blockchain gaming studio is supported by the mythological Games.
In November 2024, Legendary Games formed a team to launch FIFA rivalsA free-to-play football game on iOS and Android. FIFA rivals are operated by Mythos blockchain and Reserved by Polkadot Network,
“This is an example of how Mythos is a non-crypto-country and crypto-maming to the audience. Onchen adds to the user experience and supports businesses,” Grassic commented.
FIFA rivals are to be released in summer this year. Sports will allow gamers to manage their own football clubs, competing against other players in real time.
Onchain revolution
Grassic believes that this year will be important to bring users especially as much as Layer -2 (L2) networks emerge,
“The landscape and industry is a difficult, and where we see many chain launch, we also see many chains dying,” he said.
Grassic further stated that there is a huge value in construction for long periods.
“It is very important to promote strong communities along the way – not only that your community is your userbase, but your community can also propagate others and increase your userbase, whether you are a protocol, a chain, or a decentralized application (DAPP), he said.
Sun shared that the coinbase has a future plans to bring users onchain to run development and engagement.
He said, “In addition to collaboration with NBA and WNBA, we have a football partnership with Aston Martin Aramco with Borusia Dortmund in Motorsports, and asports with team liquid,” he said. “The coinbase is constantly searching for new ways to bring onchain experiences for fans through these partnerships.”
Challenges to consider
However, Grassic reported that the user onboarding experience remains a challenge when it comes to going onchain.
He said, “There is a lot of liquidity fragmentation because now there are many different chains, especially in the Etharium/L2 Landscape, where new users have no way to differentiate between chains other than the draw directly from the DAPS on the series on that series,” he said.
Given this, Grassic believes that engagement is the most important thing for businesses.
He said, “A lot of different chains are competing for users who are already oochein, so creating engagement that is ‘quite good’ to get new users, something like a holy grave, something like a holy grave,” she said.
Frequently asked questions (FAQs)
Blockchain features with sectors such as sports reduces learning state for new users. Related to complex techniques from daily experiences, it gives more comfortable benefits to adopt blockchain.
Sports cooperation introduces blockchain in familiar settings by combining digital assets with fan stimulation. This approach explains abstract techniques and invites users to detect onchain benefits through known contexts.
Integrating various chains causes obstacles such as liquidity fragmentation and interface complexity. To overcome these issues is important to provide smooth, constant user interactions in digital finance.
Post Crypto exchanges focus on new methods to bring users Appeared first Cryptonuse,
