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According to data published by the Web3 marketing firm addressable, obtaining crypto wallet users through gaming and gambling operations is proving to be the most expensive marketing strategy in the web 3 industry.
One in Shared report on xThe addressable co-founder Asaf Nadler revealed that Crypto is the highest average cost per wallet (CPW) at $ 8.74 in gaming and gambling operations, sitting at $ 3.40, lower fourth.
CPW is a metric that measures the cost of attracting users who already have a crypto wallet installed – the possibility of attaching with crypto products is more “qualified” user base.
Cum founders of Xi Infinity see high user acquisition costs as strategic development opportunities
However, not all industry figures see high cost as a defect.
Jeff “Jiho”, co-founder of the Xi Infinity, encouraged teams to embrace the current climate as a period for strategic development.
“Build new games and product lines, strengthen our market share, and get ready for the next market expansion,” they posted on X, calling it a “coiling phase” before a possible explosive growth.
This is some interesting research.
Originally, the amount of money to onboard someone in web 3 increases during the bear markets and decreases during the bull.
This was the case for every region, except South East Asia.
It is likely why we have a stable…
– Jihoz.ron
(@Jihoz_axie) April 12, 2025
In contrast, campaigns in decentralized finance (DFI) and centralized finance (CEFI) are quite more cost effective.
According to the data, DEFI and CEFI operations posted a medium CPW of $ 2.79, with some reduced by $ 0.10.
Insight was obtained from 200 programtic advertising campaigns, managed by the addressable, which included over 70 advertisers, which targets around 9.5 million crypto users globally.
The report also explains how the CPW region vary by the area, campaign type and market cycle.
Nudler highlighted that premium markets like the US and Western Europe saw an increase in CPW dramatically in 2024 – four times in the US and 27 times in Western Europe from Q1 to Q3 – Crypto wallet declined during market consolidation during interest during interest between wallet users.
While these areas offer scale during fast stages, they become expensive and less durable in the recession.
Emerging markets such as Latin America and Eastern Europe provide low CPW during favorable periods, but with greater instability.
Blockchain gaming sees more deals but Q1 lower funding in 2025
Blockchain gaming sector experiences mixed performance In the first quarter of 2025, with a significant increase in the amount of the deal but a sharp decline in total money.
The DEB3 gaming projects raised $ 91 million in Q1 2025, falling 71% from the previous quarter and the latest state of the blockchain gaming report, marked a decline of 68% year-on-year.
DAPPRADAR analyst Sarah Gharghelus stated that significant recession highlights the increasing challenges for the initial stage startups, especially in the current macroeconomic environment.
“Until the wider market situation improves, 2025 can prove to be more difficult than in previous years,” she wrote.
Last month, arbitration decentralized autonomous organization (DAO) members Voted to cancel money The first program was allocated for his gaming ecosystem initiative, citing inadequate progress and transparency from the administrators of the program.
This debate comes out between wide headwinds in the web 3 gaming sector.
ZksyNC recently discontinued its liquidity rewards initiative citing poor market conditions.
Post Crypto gaming and gambling wallet users are the most expensive ways to attract data shows Appeared first Cryptonuse,