Swoosh, a Web3 platform developed by popular sports brand Nike, has generated more than $1 million in sales from its first sneaker-themed non-fungible token (NFT) collection.
The strong sales numbers indicate that demand for well-designed shoes is healthy in the metaverse, despite some early technical issues and delays.
“We ran into an unexpected error that halted the mining process. It also blocked additional purchases,” the Swoosh team wrote in a do First day of general sale on 24 May.
Previously, the sale of the NFTs began on May 15th to an exclusive group of selected users, almost a week after the originally planned launch date of May 8th.
As of writing on Friday, over 71,000 NFTs had been sold, statistics Shown from polygonscan.
The marketplace started with a total inventory of 106,453 NFTs up for sale.
Each NFT is selling for $19.82, with the price referencing the release year of Nike’s original Air Force 1 sneaker.
Given the price tag, Nike’s NFT sale now has the potential to exceed $1.4 million.
Despite already bringing in nearly $1.4 million, comments from the .SWOOSH team regarding the expansion of the pre-sale to selected users indicated that at least that portion of the sale was moving slower than anticipated.
“As a reminder, we’ve extended the First Access Sale until Wednesday at 11:59PM PDT, so make sure you have plenty of time to participate,” the team wrote on Twitter on May 17th.
nike first Launched its .SWOOSH Web3 platform in November of 2022, with plans to sell the virtual sneakers for less than $50 a pair.
At the time, RTFK, a company that makes NFTs and digital sneakers for the Metaverse and was later acquired by Nike, described .SWOOSH as an opportunity to bring millions of people into the Web3 space.
“.SWOOSH is a platform for Nike’s virtual creations to be more accessible and to engage the next millions of people in the wonderful world of Web3 and digital assets,” said RTFKT.
