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Sports betting company, DraftKings recently announced that Steve Aoki is now an official brand ambassador of DraftKings Marketplace. The two-time Grammy-nominated DJ and producer will partner with DraftKings to support and promote its Web3 efforts, emphasizing the Reignmaker franchise.
Aoki will support DraftKings’ Web3 efforts as Brand Ambassador
Matt Kalish, DraftKings co-founder, and president, of DraftKings North America said “Steve Aoki is globally recognized for his dynamic creativity in music and digital collectibles, and I am thrilled to welcome him to the DraftKings family.” “Having him on board will provide a refreshing perspective on future projects that are community-driven, so I look forward to bringing one-of-a-kind experiences to our customers and Steve’s fans”, Matt Kalish also added.
DraftKings will work with the DJ to create NFT collections that feature utility across DraftKings, and experience from Steve Aoki. Also, Steve Aoki will work with DraftKings to promote digital collectibles. The first collection is called “The Aoki All-Star Access Pass”.
“I’m excited to be working with DraftKings and build out the next generation of fantasy sports,” said Aoki. “Through Reignmakers, team owners will have true ownership of their rosters in a way that only Web3 can provide. The possibilities are endless.”
The Aoki 2022 All-Star Access Pass
The Aoki 2022 All-Star Access Pass is the first digital collection promoted by Steve Aoki for DraftKings. The collection represents Aoki’s interests and focus on the intersection of sports, entertainment, and culture. The collection drops on Wednesday, September 14, and provides access to private Reignmakers contests during the 2022 professional football season. The Reignmakers franchise is an NFT-based fantasy sports series where players build a collection of gamified NFT player cards and their collection to draft a lineup into fantasy sports-style games.
Furthermore, collectors of the All-Star Access Pass will compete head-to-head with other community members to win rare prizes. The contest starts during the second week of the season and lasts till the end of the season. Contestants get a chance to win fantastic prizes such as cash payouts and in-person experiences with Aoki. Interestingly, the final week contest gives the winner a chance for an Aoki poker night experience and additional payouts.
Launched in 2012, DraftKings Inc is a digital sports entertainment and gaming company. DraftKings Marketplace did launch in 2021 as a digital collectibles marketplace for curated NFT drops.
Steve Aoki is active in the NFT space. In January, Aoki announced an exclusive new members’ club for NFT holders, called A0K1VERSE.