Adobe and Activision Blizzard, two of the biggest names in the technology industry, have introduced new generative artificial intelligence tools designed to assist humans.
leading technology giants Adobe and activism blizzard Generative Artificial Intelligence (AI) tools have been introduced to improve, not replace, human creativity. The move is aimed at streamlining processes and empowering artists and designers to produce high-quality content.
Adobe, the famous graphic software maker, introduced its new AI tool, “Generative Fill” on May 23, 2023. This tool is included in its flagship product Photoshop.
oh Uses algorithmic patterns to create new and unique content based on user orders. The software allows graphic designers create “Extraordinary Imagery” using a simple text prompt. Similarly, users can add, expand or delete unwanted images using text prompts.
Adobe is careful to differentiate between human and AI content
Adobe’s generative AI software comes amid growing concerns that AI could replace humans and take over their jobs. However, the company has assured users that the artificial intelligence was designed to be helpful and not replace humans, noting that the tool can be a “co-pilot” for artists to enhance their workflow. ” Will happen.
Chandra Sinnathambi, the company’s Asia-Pacific director of digital media and strategy, highlighted that the tool aims to accelerate the design process rather than completely replace graphic designers.
moreover, adobe Care is taken to ensure a clear distinction between human-generated content and AI-generated content.
In addition, the contributing artists will receive compensation when AI uses their stock photos.
Create addictive and empathetic experiences for users
Activision Blizzard, on the other hand, is exploring the use of AI technology to assist with in-game designs, according to one. reports In The New York Times.
The company, the brains behind popular games like Diablo, World of Warcraft and Overwatch, shared the announcement in an email to employees last month, according to the report. In the mail, Alan Adham, Blizzard’s chief design officer, revealed his interest in developing an image-generating AI tool called Blizzard Diffusion.
The tool aims to eliminate repetitive and manual tasks, allowing artists to allocate more time to unleash their creativity.
Although the technology is still in its early stages of development, it is expected to increase the productivity and efficiency of creative teams.
“We are on the cusp of a major evolution in how we build and manage our games,” Adham told employees in an email.
Also the company’s president, Mike Ybarra Said Blizzard plans to use machine learning and AI to create an addictive and experiential experience, allowing their teams to devote more time to extraordinary creative thinking and actions.
Meanwhile, the adoption of AI technology isn’t limited to Adobe and Activision Blizzard. Palo Alto Networks CEO Nikesh Arora recently shared the benefits of generative AI for cyber security. Presence Tuesdays on Mad Money with Jim Cramer.
Arora believes that implementing this technology will increase efficiency and enable the security firm to grow without the need for a proportionate increase in workforce.
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