Apple is looking at leveraging AI within Xcode to assist app developers in creating their applications.
apple inc Apple Inc. (NASDAQ: AAPL) is preparing to take a significant leap into the world of generative artificial intelligence (AI), planning to invest about $1 billion annually to develop its own AI solutions, Bloomberg reports. informed of on Monday, citing people familiar with the matter.
The move comes as a strategic response to the growing advancements in AI technology by other tech giants like Google LLC (NASDAQ: GOOGL). Microsoft Corporation (NASDAQ: MSFT), and Amazon.com Inc (NASDAQ: AMZN).
Apple will join the AI race with planned innovations
While Apple has used AI to enhance photo quality and refine text auto-correction on some of its products, the company has not yet released a generative AI tool similar to OpenAI’s ChatGPT or Google Bard.
However, the tech giant plans to join the race by developing its own pervasive language AI model framework called Ajax. Additionally, the tech giant is rumored to be experimenting with an in-house chatbot called AppleGPT. However, both innovations are yet to be integrated into the company’s product offering.
According to the report, the $1 billion annual investment will focus on incorporating AI capabilities into various aspects of Apple’s ecosystem. Specifically, the company is exploring the integration of AI into some of its products, including Siri, Messages, and Apple Music, with possible plans to introduce AI-generated playlists similar to Spotify’s approach through a collaboration with OpenAI.
Additionally, Apple is looking to leverage AI within Xcode to help app developers build their applications seamlessly. If this move is implemented, it could significantly streamline the app development process for iOS developers.
The company is also testing building generative AI solutions for internal customer service apps within the AppleCare family.
Apple’s AI development team
Industry veterans including John Giannandrea, senior vice president of machine learning and AI strategy, Craig Federighi, senior vice president of software engineering, and Eddie Cue, head of services, are leading the AI efforts, Bloomberg reported. Apple.
The report revealed that Q’s team is working to introduce AI features into as many Apple products as possible, including auto-generated playlists intended for Apple Music.
The team is also exploring ways to help users use generative AI to help them learn how to write in-app-like pages and automatically create a slide deck for a keynote speech.
On the other hand, the software engineering division led by Federighi at Apple is working to implement AI in the company’s next version of iOS. According to Bloomberg, the plan is to enrich it with functionalities that run on the company’s large language models, which use floods of data to improve AI capabilities.

Chimamanda is a crypto enthusiast and experienced writer who focuses on the dynamic world of cryptocurrencies. She joined the industry in 2019 and has since developed her interest in emerging economies. She combines her passion for blockchain technology with her love for travel and food, bringing a new and fascinating perspective to her work.
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