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The use of the platform is not limited to individual users but also extends to educational organizations.
global crypto exchange BinanceOpen-access blockchain and crypto education platform Binance Academy has reported a 62% increase in the number of users. According to platform data, there was a significant increase in individuals seeking crypto education from September 2022 to August 2023. This brings the total number of individuals using the platform to further their knowledge about blockchain technology and cryptocurrencies since its inception in 2018 to 39 million.
The top trending topics in crypto education so far this year include the Metaverse, Bitcoin, crypto wallets, and candlesticks. Beginner-level articles on topics like how to trade cryptocurrencies, what is blockchain technology and how to use crypto wallets have been the platform’s most popular content. Binance Academy notes that the increase in people seeking crypto education reflects the global increase in crypto adoption.
decline in interest in NFT This year has also been reflected in platform traffic on NFT topics. Meanwhile, the rise in crypto candlesticks points to continued interest in trading and investing. Additionally, interest in the metaverse has grown, which, according to the platform, is “evidenced by the growing attraction of metaverse-focused games like Roblox, as well as major brands like Nike, Chipotle, Gucci, and Walmart.” Collaborating with gaming platforms to create their own unique immersive experiences.
The interest in crypto education on the platform this year has been driven by emerging economies such as India, Bangladesh, Turkey, Ukraine, and Indonesia.
“Facing high inflation and limited access to traditional finance, people are looking for alternatives to protect their funds,” said Yi He, co-founder of Binance. “Crypto is the solution. As individuals become eager for crypto knowledge to make informed financial decisions, the education provided by Binance Academy becomes vital to their own financial freedom.
The use of the platform is not limited to individual users but also extends to educational organizations. Binance Academy’s educational programs include the Learn and Earn Program, the University Outreach Program, and the Student Ambassador Program. Due to the ongoing demand from crypto and blockchain professionals, the platform has also partnered with top online learning platforms, professional associations, and industry alliances. Collaboration with universities – setting up workshops and educational programmes, as well as developing courses and curricula – increased from 73 in 2022 to 180 in 2023. Such partnerships have more than doubled this year, with more than 15,000 students involved.
“In our rapidly evolving world of digital finance, crypto education is the cornerstone of this transformation. Crypto education is needed at all levels of society to increase adoption and financial equity and freedom. I believe we will see more educational institutions integrating blockchain courses into their curriculum, which will unleash the great potential of this technology and promote the development of the industry,” Yi said.
The platform includes content such as courses on blockchain, cryptocurrency Web3, and over 1,000 educational articles and glossary entries. It is available in more than 30 languages and can be used by users around the world.
Mercy Mutanya is a tech enthusiast, digital marketer, author and IT Business Management student. She enjoys reading, writing, doing crossword puzzles, and watching her favorite TV series.
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