Bluesky allows users to use domain names as handles to achieve decentralized verification and give users more control over their identity.
Bluesky, a social media platform created by ex twitter inc boss jack dorsey, has already gained significant traction ahead of its official launch. The official Bluesky Twitter account has over 252k followers without a solid protocol to show users. Nevertheless, according to the data provided from Data.ai, the Bluesky application has been downloaded more than 245k times by iPhone users.
After Musk acquired Twitter for $44 billion late last year, Dorsey turned his attention to BlueSky, which developed the AT protocol, a social networking technology. Bluesky made headlines after hiring former Zcash blockchain developer and contributor Jay Graber as chief executive officer. Additionally, the social platform announced nearly 30k signups for the waiting list in just two days.
Meanwhile, the social engineering protocol is accepting invites for private betas and recently announced the launch of its Android version.
Can BlueSky Outperform Twitter?
Built as an alternative to Twitter, BlueSky is on a mission to disrupt the Musk-backed platform and attract Web3 enthusiasts. Twitter has over 200 million monetizable daily active users. The platform recently phased out the free blue check verification mark for a monthly fee of $8. The move significantly disrupted the global Twitter community, which had a challenging time disentangling fake and real accounts.
Furthermore, media houses, journalists, artists and other prominent people heavily rely on Twitter’s free blue check verification mark for notability and authenticity. Without Blue Check verification, Twitter users are forced to blindly search for accounts representing public figures and hope it’s not impersonation.
“As long as others in the tech community are still using it, I’ll continue to browse Twitter to the extent that I take everything I read there with a bigger grain of salt than before.” Because I cannot easily verify that an account representing a public figure or media outlet actually belongs to that person or institution,” Anita Ramaswamy, a technology and finance opinion columnist at Reuters, noted,
Bluesky on the other hand has come up with a unique way of ensuring that only verified accounts run under the key nomenclature. Specifically, BlueSky allows users to use domain names as handles, helping to achieve decentralized verification and giving users more control over their identity.
“The domain name handle helps you determine which accounts are authentic based on the website they are linked to. For example, the Financial Times, whose website is ft.com, may use the handle “@ft.com” to verify itself as an official account,” Graeber explained.
Interestingly, Bluesky allows users to keep the same domain handle even after switching services.
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