Japani Sports giant Mizuno has launched its first line of non-fungible tokens (nft)—becoming the latest sportswear titan to enter the field.
one in Mizuno press releaseThe firm explained that it had launched three sets of tokens – one for each of the sports it specializes in. NFTs are Released on OpenSea PlatformWhere they will be sold at auction on the Ethereum network.
The company is one of the world’s largest judo gi manufacturers. It has provided competitive sportswear for national judo teams in Japan, the United States, Brazil and France.
The firm explained that it had hired a digital artist named Ryokake Draw to create artworks representing several Japanese champion judo practitioners. These include men’s champions Naohisa Takafuji and Hifumi Abe and Tokyo Olympic women’s 78kg gold medalist Naori Hamada.
Ryokke Draw has previously worked with firms such as ESPN on digital art related to mixed martial arts (MMA).
Outside of the martial arts world, Mizuno is primarily known as a manufacturer of running and soccer shoes. The company is one of the main sponsors of the Osaka Marathon, the World Athletics Gold Label Race, and one of Japan’s most important sporting events.
The company’s running-themed NFTs include seven unique commemorative Osaka Marathon-themed Mizuno Wave Rebellion Pro running shoes—one in every color of the rainbow. Each NFT can be redeemed for an “actual shoe in the same design”.
The company wrote that the “genuine” shoes would be “the only one” of their kind “in the world.”
The firm has also launched three redeemable NFT soccer (football) boots in its Mizuno Alpha range.
More From Mizuno: Japanese Player Eye NFT Expansion
Mizuno noted that the items will be auctioned on OpenSea, with bids closing at midnight Japan Standard Time on March 31. Bidding will open Ethereum (ETH) 0.5 for running items and Wrapped Ethereum (WETH) 0.3 for judo artwork and soccer apparel.
The Japanese government has chosen NFTs as a growth engine – and has attempted to facilitate the sector’s growth by Launching a dedicated ministerial task force,
The government has also sought to promote business related to NFTs Handing over NFT awards to local government bodies.
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