Leading chip makers MediaTek and Nvidia recently combined resources to deliver a “truly unique” in-cabin AI experience in automobiles.
Taiwan’s MediaTek Inc. partnership with the US chip-manufacturing giant NVIDIA (NASDAQ: NVDA) to bring advanced AI technology to the automobile. The partnership seeks to innovate in-car experiences with software-defined, smart cabin solutions using Nvidia’s GPU chiplets. The combined artificial and accelerated computing offering will be available across a wide vehicle range from entry level to premium automobiles.
Executives Comment on the MediaTek-Nvidia AI Infotainment Experience for the Automobile
MediaTek CEO Rick Tsai and Nvidia Founder and CEO Jensen Huang recently announced an AI-inspired partnership for automobiles. Computex Press conference. Tsai enthused about the possibilities of the collaboration and praised Nvidia’s industry-leading predecessor, saying:
“NVIDIA is a world-renowned pioneer and industry leader in AI and computing. With this partnership, our collaborative vision is to provide a global one-stop shop for the automotive industry, designing the next generation of intelligent, always-connected vehicles.” Through this exclusive collaboration with NVIDIA, we will be able to provide a truly unique platform for the computer-intensive, software-defined vehicle of the future.
Meanwhile, Huang was equally enthusiastic about combining forces with Taiwanese rival MediaTek for the betterment of the automobile industry. The CEO of Nvidia pointed out that AI and accelerated computing could transform the auto industry. With the collaboration of MediaTek and Nvidia, car owners will be able to enjoy better security, better user experience and connected services.
Details Revealed So Far on the Automotive AI Initiative
By combining Nvidia’s GPU and AI technology with MediaTek’s chipset, Huang suggested that the last feature will raise the bar in automobile in-car user experience.
Nvidia develops GPUs for a number of personal-oriented user devices, including laptops, desktops, workstations, and servers. Additionally, the leading US software and fabless company also provides systems-on-chips (SoCs) for automotive and robotics applications. MediaTek plans to integrate these sophisticated GPU chiplets into its own automotive SoCs for advanced automobile AI technology.
The specially developed automotive SoCs from Taiwan’s fabless semiconductor company will incorporate Nvidia AI and graphics intellectual property into its design architecture. The Nvidia chiplets will also be linked by ultra-fast chiplet interconnect technology.
Other details about the upcoming joint chipset model including its name or specifications are unknown. However, information suggests that the automotive AI offering will be from the MediaTek Dimensity Auto range. Additional information also reveals that a new operating system will power the upcoming infotainment system. As per reports, MediaTek will integrate Nvidia Drive OS, Drive IX, CUDA and TensorRT software technologies with the new operating system. Alternatively, the integrated infotainment development Nvidia Drive platform provides more in-vehicle options for automakers.
Nvidia in blazing form may soon join Amazon, Apple in trillion-dollar market cap club
MediaTek Automobile AI development follows Nvidia hot race For a trillion-dollar market cap. The Santa Clara-based chipmaker has experienced explosive growth in value and is not far from a $1 trillion valuation. Nvidia’s market boom is due to a Growth in Quarterly Earnings Outlook and better-than-expected sales forecast. Due to the rapidly growing popularity of accelerated computing and generative AI, chip makers have ramped up production to meet the growing demand.
Nvidia’s higher operating outlook also sparked a recent rally in other tech-exposed companies such as Microsoft (NASDAQ: MSFT) and C3.ai Inc (NYSE: AI).
Tolu is a cryptocurrency and blockchain enthusiast based in Lagos. He likes to strip crypto stories down to the basics so that anyone anywhere can understand without a lot of background knowledge. When he is not delving deep into crypto stories, Tolu enjoys music, loves to sing and is an avid movie lover.
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