Meta explained that the AI Sandbox and Advantage Service offering will ensure enhanced and seamless ad campaigns.
Meta Platforms Inc (NASDAQ: META) recently revealed several new artificial intelligence (AI) resources and services for advertisers. On Thursday, the Menlo Park-based tech giant announced a true AI “testing playground” called the AI Sandbox to help advertisers create campaigns.
By trying out new generative AI-powered advertising tools in the Meta-enabled AI sandbox, advertisers will have access to a host of tools. These include text variation (generating multiple text versions for emphasis), background creation (generating a background image from text input) and image cropping (adjusting creative assets to different surfaces).
Meta also announced other AI services, including updates to its collection of automated tools and services meta advantage, The company revealed that it is working with a sample group of advertisers to test its new offerings and collect feedback for improvements. Speaking on how Meta’s new offering will ultimately improve ad performance, said John Hegeman, the company’s vice president of monetization. Said,
“Here, again, the objective is really to test and learn quickly and figure out which parts of these new capabilities are proving to be most helpful to businesses in achieving their goals.”
Meta to roll out new AI services in summer
Starting in July, Meta plans to allow advertisers to integrate some of the new AI features into existing product offerings. The company also pointed out that the gradual rollout of its new services is deliberate to ensure a quality value proposition for its millions of advertising customers.
As Hegman said:
“Overall, the generative AI space is evolving incredibly quickly right now, and it is a very exciting time. Our unique opportunity is to integrate these features into our products over time.
Meta’s ‘AI Sandbox’ and ‘Advantage’ reflect the company’s ongoing efforts to secure its position at the helm of metaverse optimization. Furthermore, the multinational technology conglomerate is also looking to drum up investor and advertiser interest in the AI space amid slowing advertising growth.
in meta latest earnings call, Chief Financial Officer Susan Lee put the company’s full-year capital expenditure at between $30 billion and $33 billion. Lee explained that Meta’s outlay reflected an “ongoing build out of AI capability to support ads, feeds and reels”. In addition, she said that the company used the increased investment potential for its Generative Artificial Intelligence initiative.
Leveraging AI technology across all of its apps and platforms remains a key focus of Meta as it seeks to improve the end-user experience.
meta advantage
Meta recently improved Advantage to enable faster and more innovative ad campaigns and optimized results. The company informed that it has strengthened its Meta Advantage automated products in 2022 and has seen an increase in business adoption. For example, Meta noted that three times more advertisers use Advantage+ Shopping campaigns than 6 months ago.
New MetaAdvantage features include deploying video creative in catalog ads and comparing performance. In addition, users can now convert manual campaigns to Advantage+ Shopping at the click of a button. This change allows such businesses to quickly and seamlessly take advantage of artificial intelligence.
Tolu is a cryptocurrency and blockchain enthusiast based in Lagos. He likes to strip crypto stories down to the basics so that anyone anywhere can understand without a lot of background knowledge. When he is not delving deep into crypto stories, Tolu enjoys music, loves to sing and is an avid movie lover.
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