The WhatsApp channel will act as a one-way broadcast tool, allowing admins to send photos, text, videos, stickers and polls.
facebook parent meta (NASDAQ:FB) recently confirmed that it will soon launch its broadcast feature Channels for its most popular messaging service WhatsApp.
Speaking on the development on Thursday, June 8, Meta said that the new channel feature is akin to a “private broadcast service” in which individuals and organizations can send messages to followers as well as updates that are interactive as they happen. Different types of communication. among WhatsApp users.
Channels will act as a one-way broadcast tool, allowing administrators to send photos, text, videos, stickers, and polls. Furthermore, the channels will come with a searchable directory wherein users can find their hobbies, sports teams, updates and more.
Also, channel admins will not be able to add followers to their channel. They can only store messages for a period of 30 days before they are automatically deleted.
Another thing that users need to note is that WhatsApp said that the channels will not come with end-to-end encryption in order to “reach a wider audience”. However, the messaging platform said that they may bring end-to-end encrypted channels in the future. But WhatsApp will limit the feature to non-profit or healthcare organizations that need to keep their communications secure.
WhatsApp will eventually enable users to find the channels they want to be included in a searchable directory. Users will be able to access the channels they follow through a new “Updates” tab. WhatsApp said the tab would be “separate from your chats with family, friends and communities”.
Meta to debut channel with various groups
WhatsApp said it is already working with various groups and non-profits such as Colombia Check and the Singapore Heart Foundation to launch the channel. They are planning for a wider launch in other parts of the world. in official blog postWhatsApp noted:
“To launch Channels, we are excited to partner with leading global voices and select organizations in Colombia and Singapore, where Channels will be available first, to build, learn and customize experiences. Coming In the months to come we will bring channels to more countries and give anyone the ability to create a channel.”
Eventually, WhatsApp will allow everyone to create WhatsApp channels. Some of its other launch partners include the International Rescue Committee and the World Health Organization. Meta also stated that it intends to “support admins with how to build a business around their channel using our expanded paid services as well as the ability to promote certain channels in the directory to help raise awareness.” There is an opportunity”.
Bhushan is passionate about Fintech and has a good grasp of understanding the financial markets. His interest in economics and finance drew his attention to the newly emerging blockchain technology and cryptocurrency markets. He is in the process of continuous learning and keeps motivating himself by sharing his acquired knowledge. In his spare time he reads thriller fiction novels and occasionally explores his culinary skills.
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