WhatsApp Channels will allow users to receive important updates from people and organizations amid the changing regulatory landscape.
Meta Platform Inc (NASDAQ: META ) shares closed at $305.06 in Wednesday trading, up 1.23 percent from the day’s opening price. This gain can be attributed to Meta’s announcement that the WhatsApp Channels feature on WhatsApp is now available in over 150 countries. Initially, Meta introduced WhatsApp channels in about ten countries to test the functionality and get feedback from users. After successfully piloting the beta phase of WhatsApp Channels, Meta announced that more features will be available as the product comes to more markets.
meta’s whatsapp channel
According to the announcement, the main goal of WhatsApp Channels is to provide private broadcasting service to global users. Notably, WhatsApp channels are separate from normal chats to help users easily choose who to follow. Interestingly, to prevent spamming, Meta created WhatsApp channels in such a way that followers cannot recognize each other. Furthermore, personal data of administrators is also secure.
To begin with, Meta has introduced four new updates to WhatsApp Channels to improve the product and attract more users.
At the top list is the advanced directory on WhatsApp channels. Specifically, WhatsApp Channels enables users to find channels that are automatically filtered based on geographic locations. Additionally, WhatsApp Channel users can now view new channels, most active and popular channels based on number of followers.
Another notable update that Meta announced when it introduced WhatsApp Channels to global markets is the ability to react using emojis to give feedback and view the count of tagline reactions.
On behalf of channel administrators, Meta has introduced an editing feature, allowing them to make changes to their updates within 30 days before the company automatically deletes them from its servers. Additionally, Meta noted that WhatsApp channels will include links to the original content on forwarded content.
The company noted that it plans to introduce more features in the near future as it continues to collect significant feedback from users.
“This is just the beginning, and we will continue to add more features and expand the channel based on the feedback we receive from users. In the coming months, we’ll make it possible for anyone to create a channel,” Meta noted,
market Outlook
Meta is beefing up its products to compete with social media giants like TikTok and the Elon Musk-backed X platform. Amidst the mainstream adoption of AI in the tech sector, Meta has continued to lay off a significant portion of its employees. Meanwhile, the company is introducing new features keeping in mind data-sharing regulatory requirements.
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