While the extent of the Sega Sammy’s plans for the Angry Birds maker has yet to be fully revealed with major initiatives, it can be assumed that the game will be included on the company’s console.
Japanese gaming giant Sega Sammy Holdings Inc. (TYO: 6460) announced that it has made a generous offer to acquire Rovio Entertainment Oyj (HEL: ROVIO), developer of the much acclaimed Finnish video gaming giant. As informed of By CNBC, the deal is valued at approximately $776 million and accounts for a 19% premium to the company’s stock closing price prior to the announcement of the proposed acquisition.
Sega Sammy valued the company’s stock at 9.25 euros per share, with 1.48 euros on the options. The pair of Sega Sammy and Rovio have many complementary components and features in common and are some of the most prestigious game development organizations in the world and have earned a high reputation for their innovations.
Sega regards Sammy Rovio-owned Angry Birds as a title that could make it to chart its international expansion drive.
“In a rapidly growing global gaming market, the mobile gaming market has particularly high potential, and it is SEGA’s long-term goal to accelerate its expansion in this sector,” Haruki Satomi, Group CEO of Sega Sammy, said in a statement. Used to be.”
The offer being made to acquire the Angry Birds creator is one that the company’s board seems to be satisfied with.
Angry Birds is “loved around the world,” he said. “I am confident that, through the combination of both companies’ brands, characters, fanbases, as well as corporate culture and functionality, significant synergies will be created going forward.”
The Angry Birds character is not just a global brand, its role spans across various media. The Angry Birds game has been downloaded over 5 billion times, which shows how popular and respected it is around the world. With the game within the larger Sega Sammy unit, the best innovations are there to be ironed out.
Sega Sammy and Rovio Games, Embracing Diversity
While the extent of the Sega Sammy’s plans for the Angry Birds maker has yet to be fully revealed with major initiatives, it can be assumed that the game will be included on the company’s console.
Commenting on the prospects of the two brands, Alexandre Pelletier-Normand, Chief Executive Officer of Rovio, said;
Raid, the lead character in Angry Birds, and Sonic the Hedgehog “were two globally recognized and iconic characters created by two notable complementary companies with a worldwide reach that spanned mobile, PC/console, and beyond.” Had happened.”
Sega’s history dating back to the 1960s and its success in the gaming world in the 20th century is one of its greatest milestones for its continued growth. Sega Sammy was formed in 2004 when both Sega and Sammy merged to become one entity. Its deep knowledge of the market may be part of the reason why it’s a favorite to acquire Rovio despite various offers from other market giants.
The deal to acquire Rovio is one of the largest combined entity since their reincarnation. Shares of Sammy Sega are down 4.17% on the news while Rovio is up 17.81%.
Benjamin Godfrey is a blockchain enthusiast and journalist who loves to write about real life applications of blockchain technology and innovations to drive general acceptance and worldwide integration of the emerging technology. His desire to educate people about cryptocurrencies drives his contributions to well-known blockchain-based media and sites. Benjamin Godfrey is a lover of sports and agriculture.
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